When someone comments on your ad, automatically send them a personalised DM — capturing leads before they scroll away. Set up in minutes. Runs 24/7.
No credit card required · 5-minute setup · Cancel anytime
Someone comments on your Facebook or Instagram ad or post
The comment matches one of your trigger keywords (e.g. 'price', 'interested')
A personalised DM is sent to the commenter within seconds
The conversation continues in DM where you can qualify and close
Keywords: price, how much, cost
"Hey {name}! Here's our pricing: [link]. Happy to answer any questions!"
✓ Captures price-sensitive leads before they leave
Keywords: interested, want this, sign me up
"Hey {name}! Here's how to get started: [link]. Takes 2 minutes!"
✓ Converts warm intent into immediate action
Keywords: discount, promo, deal, coupon
"Hey {name}! Use code [CODE] for [X]% off: [link]"
✓ Converts discount-seekers without public codes
Set up your first DM automation trigger in under 5 minutes.
Start Free Trial →Comment-to-DM automation detects keywords in Facebook and Instagram comments and automatically sends a personalised direct message to the commenter. It's used to capture leads, answer pricing questions privately, and convert high-intent commenters into conversations — without manual monitoring.
Yes. MyComments.io monitors comments on both paid ads and organic posts across Facebook and Instagram. You can set different rules for different post types if needed.
Yes. You can configure each trigger rule to hide the comment, send a DM, or both. This is especially useful for pricing questions — hide the comment to keep pricing off the public ad, while privately sending the commenter your full pricing details.
Comments are processed via real-time webhook, typically within a few seconds of being posted. This is fast enough that most people receive the DM while they're still viewing your ad.
Yes. MyComments.io uses Meta's official Graph API and has passed Meta's app review process. DM automation via the API is permitted within Meta's platform policies for business messaging.